Our Approach

For growing organizations, in particular, Exact Words believes it's critical for a communications consultant to be at the table during early-stage business planning, when possible. The closer perspective we have of your organization, the better we can be at providing sound strategic counsel and managing realistic expectations. And, because timing is everything, having advanced notice of your business plans (and news, good or bad) enables Exact Words to develop the most successful communications strategies and tactics to support those plans.

Exact Words works best with clients when the relationship is one of collaboration and partnership. We believe that consultants should not be just "order takers," or "firefighters" tapped only in times of crisis. A senior communications consultant can be a valuable daily resource and trusted sounding board offering informed guidance that can make a difference in your business or organization.

Our Take on PR

To many people, the term “public relations” is vague and mysterious. Some of the confusion about PR and how it can benefit an organization stems from the PR folks that guard ideas and methods like top-secret information, push more services than a client needs, and then place jaw-dropping price tags on their "behind the curtain" work. Because of these barriers, when PR is used by startups or small organizations, it's often reduced to it's simplest form: PR = press release. After all, to busy senior executives, a release is a tangible result that shows where the budget is going.

Exact Words offers your organization a better understanding with hands-on communications guidance and straightforward advice at reasonable rates.

Whether you work for a startup or a market leader, strategic communications planning should be neither top secret nor so simplistic that it begins and ends with a press release. To introduce your organization, product, or newsworthy issue, Exact Words will help you lay the critical groundwork for success. We provide clear communications action plans characterized by:

Objectives and strategies that support your business objectives
Messages that are clear, concise and tailored to your target audiences (current and potential customers/partners, constituents, media, other industry influencers, and even competitors)
Use of appropriate delivery channels (media, industry analysts, third parties) and formats (packaged media pitch, press release, marketing collateral, bylined article, case study, etc.)
The right timing.

Strategic communications is a constantly evolving process that can help your organization effectively build awareness, credibility and trust over time. We work closely with your growing organization to move beyond simple press releases to developing well-rounded, sustainable outreach programs that serve your overall mission.