Our
Approach to Strategic
Communications
Exact Wordsmith works best with
clients when the relationship is one of collaboration and partnership.
We
believe
it's critical for a communications consultant to be at the table during early-stage
planning, whenever possible.
The closer perspective we have of your organization, the better we can be at providing sound
strategic counsel and managing realistic expectations. And, because timing is everything, having
advanced notice of your marketing
and other business plans (including news, good or bad) enables Exact Wordsmith to develop the most successful
communications strategies, tactics and
timing to support those plans.
When
strategic communications is used by startups or small
organizations, it's often reduced
to its simplest form: PR (public
relations) = press release. After all, to busy senior
executives, a release is an immediate, tangible result that shows where the budget is going.
Exact Wordsmith offers your organization a better understanding
of
the full range of strategic communications
activities that are available and
appropriate for your particular needs.
We provide hands-on guidance and straightforward
advice, at reasonable rates.
To introduce your organization,
sell your product/service or advocate
your newsworthy issue, Exact Wordsmith will help you lay the critical
groundwork for success. We provide clear communications action
plans characterized by:
- Proven strategies
and tactics
that support business objectives
- Messages that
are clear, concise and tailored to your target audiences (current and potential customers/partners, constituents,
media, other industry influencers, and even competitors)
- Use of appropriate delivery channels
(media,
partners, industry
leaders and other third parties) and formats (packaged media pitch, press release, marketing collateral, bylined
article, case study,
presentation,
etc.);
and
- The right timing.
Strategic communications is a constantly evolving process that can help your organization effectively build awareness,
credibility and trust over time. We work closely with your growing organization to
move beyond simple press releases to developing well-rounded, sustainable outreach programs that serve your overall mission.
