Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

                                                           -- Charles Mingus

Exact Wordsmith’s president and CEO Scott Beller has more than 16 years public relations experience providing guidance to organizations across a broad spectrum of industries.  Scott has managed and written about issues ranging from drug abuse prevention to food safety, satellite radio to data security, video game labeling to parenting challenges.  He is able to adapt his writing style to connect with any audience, and his expertise spans virtually all writing formats.

With proficiency in organizational branding, messaging, media strategy and outreach, product/service rollouts, cause-related and diversity marketing, consumer education and event planning/promotion, Scott builds communications programs and develops the right materials to satisfy clients’ long-term business objectives.  He's helped small organizations grow and large corporations maintain market leadership.  Exact Wordsmith also works with other independent, communications consulting partners, as needed, to provide a full range of specialty services, including market research, investor relations, financial communications, and web development/design.

Prior to starting Exact Wordsmith, Scott earned leadership positions with some of the world’s largest, most respected agencies, including Fleishman-Hillard, The Weber Group, and Weber Shandwick Worldwide (WSW).  During his agency career, Scott implemented award-winning PR programs targeting local, national and international audiences for organizations, including SBC Communications Inc., XM Satellite Radio, Nike, Aether Systems, Blue Ridge Networks, National Council of La Raza, the President's Office of National Drug Control Policy, Business Software Alliance, National Hospice Organization, and the American Gastroenterological Association.  Most recently, he was Vice President of marketing communications and technology PR with Dittus Communications Inc.

A native Virginian, Scott earned his degree in communications studies with a marketing minor from Virginia Tech.  In 2003, he was recognized as the Transitional Housing Volunteer of the Year by New Hope Housing, Northern Virginia's oldest and largest provider of shelter, transitional, and permanent housing to homeless families and single adults. He was nominated by Gabriel, EJ, Bianca and their dad Evans, the family he helps as a youth mentor.