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Making the simple complicated is commonplace; making the complicated simple, awesomely
simple, that's creativity.
-- Charles Mingus
Who We Are
Founded in 2003, Exact Words specializes in the development of creative, compelling communications programs and
materials for evolving organizations of various sizes, particularly startups and nonprofits.
Exact Words’ president and CEO Scott Beller has more than
14 years of public relations agency
experience providing guidance to organizations of all sizes and across a broad spectrum of industries. Scott has managed issues ranging from drug abuse prevention to food safety, satellite radio to network
security, video game labeling to parenting challenges.
With expertise in organizational
branding and messaging, media strategy and
outreach, product/service rollouts and market introduction, cause-related and diversity marketing,
consumer education, and event planning/promotion,
Scott builds communications programs that satisfy clients’
long-term business objectives while developing the right materials to reach target audiences. He's helped small
organizations grow and large corporations maintain market leadership.
Through its partners, Exact Words also provides specialty communications services, including investor relations,
financial communications, and web
development/design.
Prior to starting Exact Words, Scott earned leadership positions
with some of the world’s largest, most respected agencies, including Fleishman-Hillard, The Weber Group, and Weber
Shandwick Worldwide (WSW). During his agency
career, Scott implemented award-winning PR programs targeting local, national and international audiences for organizations, including SBC
Communications Inc., XM Satellite Radio, Nike,
Aether Systems,
Blue Ridge Networks, National Council of La Raza, the President's Office of National Drug Control Policy, Business Software
Alliance, National Hospice Organization,
and the American
Gastroenterological Association.
Most
recently, he was Vice President of marketing communications and technology PR with Dittus Communications Inc.
A native Virginian,
Scott earned his degree in communications
studies with a marketing minor from Virginia Tech. In 2003, he was recognized
as the Transitional Housing Volunteer of the Year by New Hope Housing, Northern Virginia's oldest and largest provider of shelter, transitional,
and permanent housing to homeless families and single adults, with support services designed to break the cycle of homelessness. He
was nominated by Gabriel, EJ, Bianca and their dad Evans, the family he helps as a youth mentor.
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“Scott knows
not only what his clients are saying, but also what they mean to say. When we
were just beginning to formulate SoapBox and target investors, Scott was able to help us shape the concept and sales pitch,
putting our ideas into concrete terms that resonated with our prospects. Because he adapts
his writing style to fit virtually any format, subject matter, or level of complexity, Scott's a great PR and marketing
resource for any growing organization, like SoapBox, trying to define itself.”
--
Michael Mitchell, Executive Director, Soap Box Coalition
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